Just What Is Call Tracking And How Is It Applied
Call tracking is the automatic collection of information from every incoming telephone call obtained.
The days of every customer service agent retaining a manual phone handbook, taking notes on the content of a call, making a report to follow up on the conversation and then putting together the details for time control or sales outcomes can be things of the past when a call tracking service is activated on product lines or marketing campaigns.
Information including the product line, callers name, telephone number, address is registered as the system decides where to route the call within the business.
The details on the phone call is added to the buyers current records if one is already in the database or a brand-new document is created. The information is then accessible to the sales or client service person on their computer monitor.
Tracking offline activity is generally the use of a distinctive phone number assigned to every advertising and marketing campaign.
The number used for e-mail, magazines or radio adverts, or billboard is identified by the telephone switch accepting the inbound phone call.
Most call tracking applications put together the data and generate reports to be evaluated by management to determine the buzz created or sales of specific advertising channels.
On-line call tracking however is extremely different. If you are using call tracking in conjunction with your marketing activities online there is a small piece of code that needs to be added to every page on the site.
Please note that you only need to do this once. The code tracks the telephone call or customer back to the source of the contact. Pay per click, advertising banners, movies, social networking sites, newsletters and email campaigns are good examples of on-line sources of buyer touch points.
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